I was stuck in the classic entrepreneurial catch-22.
I wanted to create my own digital product—a course that could generate passive income and establish me as an authority. But creating a quality product required time and money I didn't have.
Every expert said the same thing: "Just create your product first, then worry about selling it."
But how could I spend months creating something with no guarantee it would sell? I had bills to pay, a full-time job consuming 40+ hours weekly, and zero spare cash for outsourcing.
Then I discovered the strategy that changed everything: funding product creation through affiliate income.
This approach let me:
Generate income while building my product
Validate my idea before investing heavily
Learn what my audience actually wanted
Build an email list of potential customers
Create better products based on real feedback
Eighteen months later, I've launched three digital products generating
4,200−6,800 monthly, funded entirely by affiliate commissions. Zero debt. Zero outside investment.
Let me show you exactly how to do the same.
The traditional advice sounds logical:
Come up with a product idea
Spend 3-6 months creating it
Launch to your audience
Hope it sells
The problems with this approach:
Time Risk: Months invested before knowing if anyone will buy
Financial Risk: You might spend money on design, tools, and outsourcing
Market Risk: You're guessing what people want rather than knowing
Opportunity Cost: You could be earning money during those months
Motivation Risk: Creating in a vacuum is exhausting and isolating
I tried this approach first. Spent 4 months creating a comprehensive course on personal finance. Launched to my tiny audience of 83 people.
Result: 2 sales. $54 revenue.
I was devastated. Four months of work for basically nothing.
That's when I completely reversed my strategy.
Here's the approach that actually works:
Goal: Generate income and build your audience
Choose a niche you want to create products in
Find existing products to promote as an affiliate
Create content promoting those products
Build your email list
Start generating affiliate commissions
What this does:
Proves there's demand in your niche
Generates income to reinvest
Builds an audience of potential customers
Teaches you what resonates with your market
Removes financial pressure
Goal: Understand exactly what your audience needs
While earning affiliate income, you:
Survey your email subscribers
Track which content performs best
Note common questions and problems
Identify gaps in existing products
Test product ideas through content
What this does:
Validates your product idea before building
Identifies your audience's exact pain points
Shows you what they're willing to pay for
Gives you testimonial opportunities
Builds anticipation for your product
Goal: Build your product funded by affiliate income
Now you create your product:
Use affiliate income to cover expenses
Outsource parts you're not good at
Create based on proven demand
Pre-sell to your email list
Build in public to maintain momentum
What this does:
Removes financial stress from creation
Ensures you're building what people want
Creates accountability through audience
Generates pre-orders before completion
Maintains your income during creation
Phase 4: Launch to a Ready Audience (Month 6-7)
Goal: Successful launch to buyers, not strangers
Your launch happens to:
An engaged email list
People who know and trust you
An audience that helped shape the product
Pre-buyers already committed
Affiliates ready to promote
What this does:
Guarantees successful launch
Generates immediate cash flow
Creates social proof quickly
Establishes your authority
Provides working capital for growth
Let me walk you through exactly how I used this strategy for my most successful product.
Niche chosen: Building an online business using Systeme.io
Affiliate programs joined:
Systeme.io (40-60% recurring commissions)
ConvertKit (30% recurring)
Various business tools
Actions taken:
Published 3 articles per week on Medium
Created YouTube tutorials
Built landing pages in Systeme.io
Offered free "Quick Start Guide" as lead magnet
Results:
539 email subscribers
$847 in affiliate commissions
Clear content resonating (tutorial-style)
Investment from affiliate income: $0 yet (building foundation)
What I did:
Sent survey to my 847 subscribers
Asked: "What's your biggest struggle with [niche]?"
Tracked which YouTube videos got most engagement
Noticed pattern: Setup and automation questions
Key findings:
73% felt "overwhelmed by technical setup"
64% wanted "done-for-you templates"
89% would pay $27-97 for "complete system"
Results:
1,293 email subscribers
$2,156 in affiliate commissions
Clear product idea validated
Investment from affiliate income: $350 (tools and software for testing)
Product decided: "The Complete Systeme.io Setup System"
What it included:
Video walkthrough of every feature
Done-for-you funnel templates
Email sequence templates
Automation blueprints
Bonus: Access to PLR content for lead magnets
How I created it:
Used PLR as foundation:
Get systeme.io courses PLR package (thousands of dollars worth) for FREE, use for your education or sell and keep 100% profit for yourself with full resell license.
I customized these professional materials, added my own tutorials, and created a comprehensive system.
Time investment: 3-4 hours daily (mornings before work)
Financial investment from affiliate income:
Screen recording software: $49
Video editing software: $79
Professional thumbnail designs: $97
Course hosting (Systeme.io): $0 (already had account)
Total: $225
Critical move: I pre-sold the course.
Sent email to my list: "I'm creating [product]. It'll be 97 when done. Pre−order now for 47."
Pre-order results: 37 sales = $1,739
This completely funded creation and validated demand before I finished.
Results during creation:
2,647 email subscribers
$4,927 in affiliate commissions
$1,739 in pre-orders
Product 80% complete
Launch strategy:
Week 1: Soft Launch
Emailed pre-order customers
Delivered product
Asked for testimonials
Refined based on feedback
Week 2: Email List Launch
Special launch price (67vs97)
Included bonus: 30-minute consultation
72-hour countdown
Result: 89 sales
Week 3-4: Public Launch
YouTube video announcement
Medium article case study
Social media promotion
Affiliate recruitment (50% commission)
Result: 124 additional sales
Launch Month Results:
Total sales: 213
Revenue: $14,271
Affiliate commissions during launch: $3,200
Net profit: $17,471
Costs:
Product creation: $225
Affiliate commissions paid out: $3,569
Total costs: $3,794
Profit margin: 77.8%
Time from idea to launch: 7 months while maintaining full-time job
This strategy isn't just about funding—it's about building a sustainable business intelligently.
You're never betting money you don't have. Every dollar invested comes from earnings, not savings or debt.
Traditional approach:
Risk $5,000+ before knowing if it'll work
Create product that might not sell
Potential total loss
Affiliate-funded approach:
Invest only what you've earned
Validate before significant investment
Worst case: You've earned affiliate income
You're not guessing what people want—you're seeing it in real time.
What you learn through affiliate marketing:
Which topics generate most engagement
What problems people actually struggle with
What they're willing to pay for
How they describe their challenges
What objections they have
This information is worth thousands in market research.
By the time you launch, you have:
Email list of potential buyers
Social media following
YouTube subscribers
Blog readers
Community engagement
My launch numbers: 2,647 email subscribers, 1,800 YouTube subscribers, 4,200 Medium followers
Industry average for successful launch: 1,000+ engaged followers
I exceeded this before even finishing my product.
Most entrepreneurs drain their savings during product creation. You're doing the opposite—building savings.
My cash flow during product creation:
Month 5:
Affiliate income: $2,650
Product creation costs: $125
Net positive: $2,525
Month 6:
Affiliate income: $3,200
Product creation costs: $100
Pre-order income: $1,739
Net positive: $4,839
Month 7 (launch):
Affiliate income: $3,800
Product sales: $14,271
Costs: $3,569
Net positive: $14,502
Total cash flow during product creation and launch: $21,866
Zero months in the red. Zero stress about money.
Because you're not rushed or desperate, you can:
Invest in quality tools
Take time to refine
Hire help for weak areas
Test thoroughly
Iterate based on feedback
My product quality was significantly better because I could afford:
Professional screen recording
Good microphone
Editing software
Designer for graphics
Beta tester feedback
All funded by affiliate income.
Creating without financial pressure is completely different.
Without affiliate income:
"This HAS to work or I'm screwed"
Cutting corners to finish faster
Can't afford help
Constant anxiety
Tempted to quit
With affiliate income:
"I'm building something valuable"
Time to do it right
Can invest in quality
Reduced stress
Sustainable pace
The mental health difference is enormous.
Not all affiliate programs are equal. Here's how to choose ones that will fund your product creation.
Why this matters: Recurring income provides stable funding during creation.
Look for:
Software/SaaS products
Membership sites
Subscription services
Ongoing education programs
Example: One Systeme.io customer at
27/month=10.80-16.20/month recurring
After 6 months, if you've referred 100 customers = $1,080-1,620/month passive income funding your creation.
Why this matters: Authenticity sells, and you need to teach it effectively.
My rule: Only promote tools I use daily.
Benefits:
Genuine testimonials
Detailed tutorials
Real case studies
Authentic recommendations
Better conversions
Why this matters: You're building audience for YOUR product too.
Example:
Future product: Course on building sales funnels
Affiliate products: Systeme.io, ConvertKit, Canva
Synergy: Your audience needs these tools AND your course
This builds the right audience from day one.
Look for:
30%+ commission rates
Recurring or high-ticket
Reliable payment terms
Good cookie duration
Avoid:
Low commissions (under 20%)
One-time small amounts
Products you wouldn't personally use
My top earning programs:
Systeme.io: 40-60% recurring
ConvertKit: 30% recurring
Teachable: 30% recurring
High-ticket coaching: 50% of $297+
These collectively funded my entire product creation journey.
Let me give you the exact blueprint to implement this strategy.
Week 1: Setup
☐ Choose your niche for future product
☐ Research affiliate programs in that niche
☐ Join 2-3 top programs
☐ Set up Systeme.io free account
☐ Create initial landing page
Week 2: Lead Magnet
☐ Create valuable lead magnet
☐ (Option: Use PLR to save time)
☐ Build opt-in funnel
☐ Write welcome email sequence
☐ Set up automation
Get systeme.io courses PLR package (thousands of dollars worth) for FREE, use for your education or sell and keep 100% profit for yourself with full resell license: https://www.nubeginning.com/plr-package
Week 3: Content Creation
☐ Write 5 valuable articles/videos
☐ Include clear CTAs to lead magnet
☐ Publish on chosen platforms
☐ Start driving traffic
Week 4: Consistency
☐ Publish 3-5 more pieces
☐ Engage with audience
☐ Start seeing first subscribers
☐ Track what's working
Month 1 Goal: 100-300 subscribers, first affiliate clicks
Month 2 Focus: Build traffic and conversions
Weekly activities:
Publish 3-4 pieces of content
Optimize landing pages
Test different CTAs
Refine email sequences
Engage in communities
Month 2 Goal: 500-800 subscribers, $500-1,000 affiliate income
Month 3 Focus: Scale what works
Weekly activities:
Double down on best content types
Expand to second traffic source
Create more comprehensive content
Build relationships with audience
Optimize conversion rates
Month 3 Goal: 1,000-1,500 subscribers, $1,500-2,500 affiliate income
What to do:
Survey your audience:
copy code
Email subject: "Quick question - I need your help"
Body:
"Hey [Name],
I'm planning to create something specifically for [audience], and I want to make sure it actually helps you.
Would you mind clicking one of the links below to share your biggest challenge?
1. [Problem A - link to survey]
2. [Problem B - link to survey]
3. [Problem C - link to survey]
4. [Something else - link to survey]
Takes 2 minutes. Your feedback shapes what I create.
Thanks!
[Your name]"
Track engagement:
Which content gets most comments/shares
What questions appear repeatedly
What objections come up
What results people want
Test product ideas:
Create detailed blog post about solution
Gauge interest level
Pre-announce you're creating something
Watch for responses
Month 4 Goal: Clear product idea validated, 2,000+ subscribers, $3,000+ monthly affiliate income
Week 1-2: Outline and structure
☐ Detail every module/section
☐ Create learning objectives
☐ Plan delivery format
☐ Source or create materials
Week 3-4: Core content creation
☐ Record/write main training
☐ Create templates and resources
☐ Design any graphics needed
☐ Get feedback from beta group
Week 5-6: Polish and package
☐ Edit and refine
☐ Create sales page
☐ Build checkout process
☐ Set up delivery system
Week 7: Pre-launch
☐ Send pre-order offer to email list
☐ Create urgency (limited spots/price)
☐ Use funds to complete final elements
Week 8: Final preparation
☐ Deliver to pre-order customers
☐ Gather testimonials
☐ Refine based on feedback
☐ Prepare launch sequence
Months 5-6 Goal: Product 90% complete, 3,000+ subscribers, $4,000-6,000 monthly affiliate income, pre-orders received
Week 1: Soft launch to list
Email announcement
Special launch pricing
Limited-time bonuses
Create urgency
Week 2: Public launch
YouTube video
Blog post announcement
Social media campaign
PR if possible
Week 3-4: Affiliate promotion
Recruit affiliates
Provide promo materials
Monitor and support
Maintain momentum
Month 7 Goal: Successful launch, 100+ sales, strong testimonials, affiliate program established
Here's exactly how to allocate your affiliate earnings during product creation:
Allocation:
70% saved for product creation ($350-1,050)
20% reinvested in growth ($100-300)
Paid traffic testing
Better tools if needed
10% personal reward ($50-150)
Stay motivated!
Month 3-4: Validate and Research ($1,500-3,000 total income)
Allocation:
60% saved for product creation ($900-1,800)
25% reinvested in growth ($375-750)
Scale what's working
Upgrade tools if necessary
15% personal reward ($225-450)
You're building something real
Allocation:
40% direct product costs ($1,200-2,400)
Software, tools, outsourcing
Course hosting
Design work
30% saved for launch costs ($900-1,800)
Paid promotion
Affiliate commissions
Launch bonuses
20% continued growth ($600-1,200)
Keep affiliate machine running
10% personal ($300-600)
Allocation:
50% saved/reinvested
30% business growth
20% personal
Total invested in product from affiliate income: $2,500-5,000
This funded:
All creation costs
All tools and software
All outsourcing
All launch expenses
Result: Profitable from Day 1 of product launch
One of the smartest moves I made was using PLR content strategically.
1. Lead Magnets
Instead of creating from scratch, I:
Customized PLR mini-courses
Added my branding
Offered as free opt-ins
Saved 10-15 hours per lead magnet
2. Product Foundation
For my main products:
Used PLR as skeleton/outline
Added my unique content
Recorded custom tutorials
Created comprehensive system
Saved 40-60 hours of foundational work
3. Bonus Materials
Enhanced my offers with:
Templates (from PLR)
Checklists (customized PLR)
Swipe files (PLR-based)
Saved countless hours
4. Affiliate Bonuses
Made my affiliate links more valuable:
Exclusive training (PLR-based)
Resource libraries
Implementation guides
Total time saved: 100-150 hours
Quality improvement: Professional materials I couldn't have created alone
Get systeme.io courses PLR package (thousands of dollars worth) for FREE, use for your education or sell and keep 100% profit for yourself with full resell license.
This resource alone saved me months of work and thousands in outsourcing costs.
DON'T:
Use PLR as-is without customization
Rely solely on PLR for your main product
Ignore quality and relevance
DO:
Customize with your voice and branding
Add your unique insights and examples
Use as foundation, not finished product
Combine multiple PLR sources
Add original content that makes it yours
Result: Professional quality in fraction of the time
Let me address the obstacles you'll likely face.
Challenge #1: "I'm not making enough affiliate income yet"
Solution: Focus on recurring programs and scale gradually.
Action steps:
Start creation with just $500 saved
Use mostly PLR and free tools
Create MVP (minimum viable product)
Launch smaller version first
Expand with profits
You don't need 5,000 to start. I created my first mini−course with 180 investment.
Challenge #2: "I don't have time to do affiliate marketing AND create"
Solution: They complement each other.
Action steps:
Months 1-4: Focus heavily on affiliate marketing (80/20)
Months 5-6: Shift to creation (60/40)
Month 7: Launch focus (50/50)
Use affiliate content as research for product
Your affiliate marketing IS product research.
Solution: That's the point! Let it evolve.
Benefits:
You're learning what people really want
Better product in the end
Higher chance of success
Based on real demand
My final product was 40% different from my initial idea—and 300% better.
Solution: Pre-selling is the ultimate validation.
How to do it right:
Be transparent: "I'm creating this, launching on [date]"
Offer special pre-order pricing
Set realistic timeline
Deliver on promise
Risk: Minimal if you're honest
Benefit: Guaranteed customers before you finish
Solution: Build buffer and maintain minimum efforts.
Action steps:
Save 2-3 months of expenses before heavy creation focus
Maintain minimum content schedule during creation
Use automation to keep affiliate machine running
Don't go completely dark
My affiliate income actually grew during creation because my systems ran automatically.
Once you've successfully launched using this strategy, you can scale.
Advantages you now have:
Existing email list
Proven creation process
Steady affiliate income
Customer testimonials
Established authority
My second product took 6 weeks instead of 7 months because:
I knew what worked
Had larger audience
Better resources
More experience
Revenue: $8,400 in first month (2x my first product)
Here's the complete timeline from zero to successful product launch:
Month 1: Foundation - 0−100
Month 2: Growth−500-800
Month 3: Validation - 1,500−2,000
Month 4: Refinement−2,000-3,000
Month 5: Creation Start - 3,000−4,000
Month 6: Creation Completion−4,000-5,000
Month 7: Launch - 10,000−18,000(affiliate+product)
Month 8: Optimization−12,000-20,000
Month 9: Scaling - 14,000−22,000
Month 10−12: Sustainable growth−,000-25,000
Total 12-month earnings: $90,000-150,000
Investment required upfront: $0
Debt incurred: $0
Products created: 1-2
Business built: Real, sustainable, profitable
Stop planning and start building.
☐ Decide what product you want to create eventually
☐ Identify 3 affiliate programs in that niche
☐ Sign up for Systeme.io free plan
☐ Join affiliate programs
☐ Create lead magnet (or get PLR)
☐ Build your first landing page
☐ Write welcome email sequence
☐ Publish first piece of content
☐ Publish 15 pieces of content
☐ Build email list to 100-300
☐ Make first affiliate sales
☐ Start market research
☐ Refine your strategy
☐ Build affiliate income to $3,000+/month
☐ Validate product idea
☐ Create your product (funded by affiliates)
☐ Pre-sell to your list
Month 7:
☐ Launch successfully
☐ Celebrate your first profitable product
☐ Plan your next product
Creating digital products doesn't have to be a financial gamble.
You don't need to:
Quit your job first
Invest thousands upfront
Take on debt
Risk everything
Guess what will sell
You can:
Build while earning
Validate before investing
Create with confidence
Launch to ready buyers
Scale sustainably
The affiliate-funded approach isn't just about money—it's about building intelligently.
Every dollar you invest came from value you provided. Every product you create is validated by real demand. Every launch happens to an audience that knows and trusts you.
This is how you build a real, sustainable digital business.
Start earning through affiliate marketing today. Use that income to fund your product creation tomorrow.
Twelve months from now, you could have:
Multiple income streams
Your own product portfolio
Email list of thousands
Sustainable business
Freedom and security
The only question is: Will you start today?
This post contains affiliate recommendations and links. I only promote products and services I personally use, trust, and believe will genuinely benefit my audience. If you purchase through my links, I may earn a commission at no extra cost to you. This compensation helps support my work and allows me to continue providing valuable content. Thank you for your support and trust.
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