The truth nobody tells you: You don't need your own product to start making money online.
I know this because I lived it. And years later, those "placeholder" affiliate promotions I set up while figuring out my own offers? They're still generating passive income every single month.
Let me take you back to where it all started.
Picture this: It's 2 AM, I'm hunched over my laptop, surrounded by half-empty coffee cups and notebook pages filled with "million-dollar ideas" that never seemed to materialize.
I had been consuming every course, reading every blog post, watching every YouTube video about building a digital business.
The message was always the same:
"Create your own product!"
"Build your course!"
"Package your expertise!"
But here's what they didn't tell me:
Creating a quality digital product takes TIME (months, actually)
You need to validate your idea before investing hundreds of hours
You need an audience to sell to (but how do you build one with no content?)
You need income to sustain yourself while you're building
I was stuck in what I call the "Creator's Paradox": I needed money to justify the time spent building a product, but I needed to spend time building the product to make money.
Sound familiar?
One day, while organizing my chaotic tech stack, I had a realization that seems almost embarrassingly simple now:
I was already using and loving several tools and platforms. Why wasn't I telling anyone about them?
I had been paying for:
An email marketing platform that I raved about to anyone who'd listen
A funnel builder that made my life infinitely easier
Course hosting software that actually worked
Design tools I used daily
And here's the kicker: Almost all of them had affiliate programs.
I wasn't creating anything new. I was simply sharing what already existed in my world—tools I genuinely believed in and used every single day.
Instead of waiting until my "perfect product" was ready, I made a decision:
I would build my audience and generate income by promoting the tools that were already helping me build my business.
Here's exactly what I did:
I audited everything I was using and paying for:
Software and platforms
Tools and apps
Resources and templates
Courses I had taken and loved
Then I researched which ones had affiliate programs. (Spoiler: most do.)
I didn't promote everything. I only chose products that:
I personally used (no exceptions)
I would recommend even without an affiliate commission
Solved real problems my audience was facing
Had solid support and actually delivered on promises
This wasn't about making a quick buck. It was about building trust while building my business.
Instead of writing "BUY THIS NOW" posts, I created content that actually helped people:
Tutorial blog posts: "How I Set Up My First Email Sequence"
Behind-the-scenes stories: "The Platform That Saved Me 10 Hours a Week"
Honest comparisons: "I Tried 3 Funnel Builders—Here's What Happened"
Case studies: "My First 100 Subscribers: The Tools and Strategy"
Every piece of content provided value first, promotion second.
Here's where it gets interesting.
I set up:
Evergreen blog posts optimized for SEO
Automated email sequences that nurtured and educated
Simple funnels that led people to helpful resources
Social media content calendars with genuine recommendations
I did the work ONCE, years ago.
And those systems? They're still running. Still helping people. Still generating income.
Month 1: $ 87 in affiliate commissions
Month 2: $ 143
Month 3: $ 289
Month 4: $ 456
Month 5: $ 891
Month 6: $ 1,381
Total: $ 3,247
Not life-changing money, but enough to:
Cover my tool subscriptions
Reinvest in learning and development
Validate that people trusted my recommendations
Keep me motivated while building my own product
Those same blog posts, email sequences, and recommendations I set up years ago?
They generate anywhere from 800- 2,500 per month in passive affiliate income.
Without me touching them.
No updates. No maintenance. No additional effort.
Why? Because I:
Created evergreen content that stays relevant
Promoted quality products that didn't disappoint (so people keep recommending me)
Built systems that work on autopilot
Focused on genuinely helping people
Here's what nobody tells you about affiliate marketing while building your own products:
The income removes the pressure.
When you're not desperately needing your first product to succeed financially, you make better decisions:
You take time to validate your idea properly
You don't rush and release something half-baked
You can afford to invest in quality (design, editing, tech)
You build with abundance mindset, not scarcity
My affiliate income gave me the breathing room to create a product I was actually proud of.
Let me be completely transparent about one of my biggest affiliate wins: Systeme.io
When I discovered this all-in-one platform, I was paying for:
Email marketing tool: $ 49/month
Funnel builder: $ 97/month
Course hosting: $ 39/month
Automation platform: $ 29/month
Total: $ 214/month
Systeme.io did everything these tools did (and more) with a free plan that was actually generous, and paid plans starting at $ 27/month.
I wasn't just promoting it for the commission. I was promoting it because:
It saved me nearly $ 200/month
It simplified my entire tech stack
It actually worked (shocking, I know)
The learning curve was gentle
Support was responsive
I wrote honest reviews, created tutorials, showed behind-the-scenes of my funnels, and shared my genuine experience.
Result? It became one of my most consistent affiliate income sources, and it's helped countless people in my audience simplify their business operations.
If I could go back and give my struggling, 2 AM self one piece of advice, it would be this:
"Stop waiting to have something to sell. Start sharing what you already love."
Affiliate marketing isn't a "placeholder" strategy—it's a legitimate business model. But more importantly, it's:
A way to serve your audience immediately
An income stream while you create
A trust-building opportunity
A testing ground for your voice and messaging
A compound effort that pays dividends for years
You don't need:
A massive following
A finished product
Years of experience
Complicated funnels
You just need:
Tools you genuinely use and love
A willingness to share authentically
Consistency in creating helpful content
Patience for compound results
Action Steps:
Make your list: What tools do you use and love?
Research affiliate programs: Most tools have them (usually in the footer of their website)
Create one piece of helpful content: Tutorial, review, comparison, or case study
Set up a simple system: One blog post, one email sequence, one funnel
Repeat: Consistently create valuable content around tools you believe in
If you're ready to start building your affiliate income while creating your own digital products, I've put together something special.
Get My FREE PLR Package — Ready-to-use content and templates that helped me launch my affiliate promotions faster (and you can customize them for your own brand).
Inside, you'll find:
Blog post templates for affiliate content
Email sequence frameworks
Social media content calendars
Comparison chart templates
And more resources to jumpstart your journey
The Bottom Line:
I earned over $ 3,000 while building my first product by simply sharing what I was already using. Years later, those efforts still generate passive income every single month.
You don't need to choose between affiliate marketing and creating your own products. Do both. Start with affiliate marketing to build income and audience, then launch your own products when the time is right.
Your future self (and bank account) will thank you.
What tool are you using right now that you absolutely love? Drop it in the comments—it might be your first affiliate promotion opportunity.
Disclosure: Some links in this post are affiliate links, which means I may earn a commission if you make a purchase through them. I only recommend products I personally use and believe in. Your trust matters more to me than any commission.
Ready to start your affiliate journey? Download the free PLR package and get started today: https://www.nubeginning.com/plr-package
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