Unveiling the 5 Big Themes Shaping the Future of Brand Engagement!

Social Networks on the Decline, Communities Rising 39% prefer brands' communities for personalized experiences, and 78% for choiceful shopping.

Daily time on traditional social media decreases.

Interest-based communities provide intimate spaces.

Brands encouraged to prioritize community-centric interactions.

Influencers Out. Co-Creation In.

97% of consumers prioritize brands that listen; 91% more likely to leave a review due to community belonging.

Authenticity takes precedence over influencers. Co-creation fosters sustained brand advocacy.

Genuine connections drive brand loyalty.

Good News, Bad News for Brand Loyalty 69% of consumers align brand choices with identity; 82% explore new products through communities. Traditional loyalty faces challenges; online communities enhance loyalty.

Emotional connections are crucial for loyalty.

You Gotta Fight For Your Right to Data

93% of consumers share data for unique experiences; 59% of marketers struggle with zero-party data.

Privacy concerns drive the need for Zero Party Data. Transparent data collection is crucial.

Community is Table Stakes

77% desire brand communities; 69% of marketers prioritize community-building. Consumers seek direct brand interaction. Brands with dedicated communities are viewed positively and drive ROI.

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