5 Mistakes to Avoid in Automation

Hey there, savvy business wizards! As we dive headfirst into the new year, you might be tinkering with your

automation strategy—or perhaps crafting one from scratch while juggling flaming candy canes.

At nuBeginning.com, we're all about helping small business owners up their automation game. We even host workshops because, let's face it, who doesn't want to automate like a boss? To save you from automation mishaps, we've rounded up the top five goofs we've seen across all industries. Get ready to laugh, relate, and embrace the silver linings of each mistake:

1. When You Press “Send” Too Soon:

Common Core Problems: Missing links – Because who needs functional CTAs, right? Forgotten content – Attachments are like Santa's elves; they disappear when you need them most.

Silver Lining: Audience interaction! Forget something? They'll ask, and bam, engagement magic happens. Cue follow-up email: "Whoops, forgot the virtual mistletoe. My bad!"

2. Neglecting Segmentation:

Why Bother: Everyone loves a one-size-fits-all email, said no one ever.

Silver Lining: If you’ve sent a generic blast, fear not! You’ve been communicating consistently. It's like saying, "I may have worn mismatched socks, but at least I wore socks!"

3. Sending from a No-Reply Address:

Cold as the North Pole: No replies guaranteed! It's like ghosting your audience.

Silver Lining: Lack of replies is your clue. Change your email address to something warmer than "no-reply" and watch the communication floodgates open. People want to talk; let them!

4. Not Automating Purchase Confirmations:

Oops, We Did It Again: Forgetting to confirm a purchase is like forgetting your keys—it leads to unnecessary panic.

Silver Lining: The need for confirmation emails means people are engaging! No confirmation? Time to send one and show them you care.

5. Don’t Forget to Pivot:

The Taylor Swift Cardigan Fiasco: Receiving sold-out merch emails post-fail purchase—cue collective facepalm.

Silver Lining: You're automating, but oops, forgot to pivot? No biggie! It’s a sign you're leveraging automation power. Set up triggers, and voila, relevancy restored.

Remember, the new year is the year of automation mastery. Use it wisely, correct those hiccups, and let the automated magic sleigh-ride your business to success! 🚀🤖✨

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